Yes to Narbo,
with Wenarbo.
Discover our innovative 3-star hotel project in Narbonne, combining comfort and sustainability thanks to a one-hectare photovoltaic greenhouse. A unique experience for eco-conscious travellers.
Project Presentation
Innovative Concept
Our project combines a 3-star hotel with 10 rooms and a 1-hectare photovoltaic greenhouse in Narbonne. This unique approach offers quality accommodation while promoting sustainability and energy innovation.
Legal Structure
The hotel will be managed by an operating SASU (WENARBO) under the WEBABA holding company, ensuring efficient management and a solid financial structure.
The chosen tax regime is Corporate Income Tax, thus optimising the profitability of the project.
Concept and Positioning
Quality Accommodation
A 3-star hotel offering comfort and modernity, ideal for discerning business and leisure travellers.
Ecological Commitment
Integration of a photovoltaic greenhouse, demonstrating our commitment to sustainability and energy innovation.
Local Production
Development of local and organic product production at reasonable prices, with the possibility of opening a quality restaurant in the medium/long term.
Market Analysis
Attractiveness of Narbonne
Narbonne attracts many tourists and business travellers, creating a constant demand for quality accommodation.
Growing Demand
A medium-sized 3-star hotel meets the growing demand for quality accommodation at a reasonable price.
Ecological Niche
Our eco-responsible concept positions us uniquely in the local market, attracting environmentally-conscious clientele.
Initial Investment
£1.4M
Total Investment
Total amount required to launch the project
£700K
Renovation
Budget allocated for the purchase and renovation of the hotel
£700K
Photovoltaic Greenhouse
Cost of constructing the photovoltaic power plant
Projected Revenues: Hotel
Occupancy Rate
70% on average
Average Price per Night
£90
Annual Turnover
£229,950
These forecasts reflect a realistic estimate based on the analysis of the local market and the positioning of our 3-star hotel in Narbonne.
Projected Revenues: Photovoltaic Greenhouse
1.14M
Annual Production (kWh)
670 kWh x 1700 panels
£227.8K
Annual Revenue
Based on a rate of £0.20/kWh
670
Production per Panel (kWh)
Optimised energy efficiency
Projected Charges
1
Personnel Charges
30% of hotel turnover
2
Other Operating Charges
40% of hotel turnover
3
Maintenance of the Plant
10% of photovoltaic revenue
Our cost structure is optimised to ensure maximum profitability while maintaining service quality and operational efficiency.
Projected Result
Total Revenue
£457,750
Total Costs
£160,965
Pre-Tax Result
£296,785
Commercial Strategy
1
Eco-responsible Positioning
Highlight our environmental commitment and our photovoltaic greenhouse as a unique asset.
2
Local Partnerships
Develop collaborations with local businesses and attractions to enrich the customer offering.
3
Targeted Digital Marketing
Use online platforms and social media to reach our target audience.
Competitive Advantages
Energy Innovation
Our photovoltaic greenhouse sets us apart from traditional hotels, attracting an eco-conscious clientele.
Local Products
The integration of local and organic products strengthens our roots in the region and our commitment to sustainability.
Unique Experience
We offer more than just a stay, but a complete experience combining comfort, technology and environmental responsibility.
Environmental Impact
Clean Energy
Renewable energy production reducing the hotel's carbon footprint.
Sustainable Agriculture
Growing organic local produce in our greenhouse, minimising transportation.
Waste Management
Implementing an effective sorting and recycling system.
Our project is part of a comprehensive sustainable development approach, actively contributing to reducing the environmental impact of the hotel industry.
Target Clientele
Business Travellers
Professionals on the move looking for comfortable and eco-responsible accommodation, with facilities adapted to their needs.
Eco-conscious Tourists
Travellers concerned about the environment, wishing to minimise their ecological impact while enjoying a quality stay in Narbonne.
Families
Family groups interested in an educational experience around ecology and sustainable agriculture, while enjoying the comfort of a 3-star hotel.
Room Amenities
Our rooms combine modern comfort and environmental responsibility, providing our guests with a unique experience while minimising our ecological impact.
Services and Facilities
High-Speed Wi-Fi
Fast and reliable internet connection throughout the establishment.
Coworking Space
Dedicated area for business travellers with modern equipment.
Fitness Room
Energy-efficient sports equipment to stay in shape.
Greenhouse Tour
Guided discovery of our photovoltaic greenhouse and its crops.
The Photovoltaic Greenhouse
Energy Production
1,139,000 kWh produced annually, powering the hotel and selling the surplus.
Organic Farming
Production of organic fruits and vegetables used in our future catering offer.
Tourist Attraction
Guided tours and educational workshops on sustainable agriculture and solar energy.
Hotel Operations Management
1
Management Team
Recruitment of an experienced manager and a qualified management team.
2
Hotel Staff
Training of staff in sustainable practices and excellent customer service.
3
Maintenance
Dedicated team for the maintenance of the hotel and the photovoltaic greenhouse.
4
Local Partnerships
Collaboration with local suppliers for products and services.
Marketing and Communication
Optimised Website
Direct booking platform and detailed presentation of our unique concept.
Social Media
Active presence on Instagram, Facebook and LinkedIn to engage our community.
Partnerships
Collaborations with influencers and eco-friendly organisations.
Our marketing strategy will highlight our environmental commitment and the unique experience offered by our hotel and its photovoltaic greenhouse.
Future Development
1
Gourmet Restaurant
Opening of a restaurant using produce from our greenhouse.
2
Number of Rooms
Potential increase in accommodation capacity.
3
Conference Centre
Creation of spaces for eco-friendly professional events.
SWOT Analysis
Strengths
- Unique hotel concept with photovoltaic greenhouse
- Strong environmental commitment
- Diversification of revenue streams
Weaknesses
- High initial investment
- Dependence on weather conditions for energy production
Opportunities
- Growth in sustainable tourism
- Government support for eco-friendly projects
Threats
- Increasing competition in the sustainable hospitality sector
- Economic fluctuations affecting tourism
Risk Management
1
Financial Risk
Diversification of revenue sources between hospitality and energy production.
2
Operational Risk
Continuous staff training and preventive maintenance of equipment.
3
Market Risk
Competitive monitoring and constant adaptation of our offering.
4
Environmental Risk
Rigorous monitoring of environmental standards and continuous improvement of our practices.
Strategic Partnerships
Local Suppliers
Collaboration with local producers for the supply of fresh produce.
Solar Energy Companies
Partnership for the maintenance and optimisation of our photovoltaic greenhouse.
Tourist Offices
Mutual promotion to attract eco-responsible tourists to Narbonne.
These strategic partnerships strengthen our local roots and support our sustainability mission.
Local Economic Impact
10+
Direct Jobs Created
Various roles in hospitality and greenhouse management
20+
Indirect Jobs Estimated
With our local suppliers and partners
500 K€+
Annual Local Investment
In products, services and salaries
Certifications and Labels
We aim to obtain these recognised certifications to validate our commitment to the environment and service quality, thus strengthening our positioning in the sustainable hospitality market.
Technology and Innovation
Energy Management System
Real-time optimisation of the hotel's energy consumption.
Dedicated Mobile Application
For bookings, contactless check-in and room control.
Greenhouse Monitoring
Automated systems for crop management and energy production.
Staff Training and Development
1
Ecological Initiation
Initial training on sustainable practices and our unique concept.
2
Customer Service Excellence
Ongoing programmes to maintain high-quality service.
3
Greenhouse Management
Specialised training for the team in charge of the photovoltaic greenhouse.
4
Personal Development
Opportunities for growth and progression within the company.
Corporate Social Responsibility (CSR)
Community Engagement
Active participation in local initiatives and support for associations.
Environmental Education
Awareness programmes for schools and the general public.
Diversity and Inclusion
Hiring policy promoting diversity and equal opportunities.
Our CSR commitment goes beyond our core business, aiming to have a positive impact on our community and the environment.
Quality Management
1
Regular Audits
Internal and external evaluations to maintain our standards.
2
Client Feedback
System for collecting and analysing customer feedback for continuous improvement.
3
Ongoing Training
Regular upskilling of our team's capabilities.
4
Technological Innovations
Monitoring and integration of the latest industry technologies.
Pricing Policy
Dynamic Pricing
Adjustment of prices based on demand and seasonality.
Special Offers
Packages including activities related to our photovoltaic greenhouse.
Loyalty Programme
Rewards for regular customers and extended stays.
Corporate Rates
Tailored offers for business travellers and partner companies.
Reservation Management
Proprietary Platform
Direct booking system on our website, offering the best deals and a personalised experience.
OTAs (Online Travel Agencies)
Presence on the main online booking platforms to maximise our visibility.
B2B Partnerships
Collaborations with travel agencies and companies for group and business bookings.
Seasonal Management
1
High Season (Summer)
Maximisation of rates and services, special events related to the greenhouse.
2
Shoulder Season (Spring/Autumn)
Attractive offers for short stays and weekends.
3
Low Season (Winter)
Special packages, focus on business tourism and wellness retreats.
Waste Management and Recycling
Composting
Transformation of organic waste into compost for the greenhouse.
Selective Sorting
Advanced sorting system in the rooms and common areas.
Reuse
Policy of reducing single-use products.
Our waste management approach aims to minimise our environmental impact and raise our clients' awareness of the importance of recycling.
Accessibility and Inclusion
Adapted Rooms
Several rooms specially designed for people with reduced mobility.
Inclusive Signage
Use of pictograms and braille to facilitate the orientation of all guests.
Staff Training
Awareness and training of our team in welcoming all types of clientele.
Adapted Greenhouse Visits
Accessible routes and sensory experiences for all visitors.
Safety and Well-being
Sanitary Protocols
Implementation of enhanced cleaning and disinfection procedures, in compliance with the strictest standards.
24/7 Security
Surveillance system and security personnel present at all times to ensure the tranquility of guests.
Holistic Well-being
Offering well-being activities such as yoga in the greenhouse, promoting relaxation and connection with nature.
Community Engagement
1
Educational Partnerships
Collaboration with local schools for educational visits to our photovoltaic greenhouse.
2
Support for Local Producers
Highlighting regional products in our catering offering and our shop.
3
Community Events
Organisation of eco-responsible markets and workshops on sustainable development.
4
Volunteer Programme
Encouraging our staff to participate in local environmental protection initiatives.
Innovation and Research
University Partnership
Collaboration with research institutions to optimise our photovoltaic greenhouse.
Start-up Incubator
Support for young innovative companies in the field of sustainable hospitality.
Living Laboratory
Use of our hotel as a testing ground for new green technologies.
Expansion and Future Prospects
1
Continuous Optimisation
Constant improvement of our processes and energy efficiency.
2
Potential Franchising
Development of a franchise model to replicate our concept in other regions.
3
Diversification
Exploration of new opportunities such as large-scale energy production.
Testimonials and Recognition
Appreciation from Our Guests
The testimonials from our guests demonstrate an exceptional satisfaction rate, with 96% of our visitors willing to recommend our establishment. The comments particularly highlight the harmony between modern comfort and environmental responsibility, as well as the unique experience offered by our photovoltaic greenhouse.
"A revolutionary hotel experience that combines luxury and ecological awareness. The greenhouse is a true haven of peace."
Professional Distinctions
Our innovative concept has been recognised with several prestigious awards in the sustainable hospitality sector:
- Green Innovation Award 2025 - Awarded by the European Hotel Association
- Ecological Excellence Certification - Platinum level, a first in the Occitanie region
- Innovative Company Trophy - Aude Chamber of Commerce and Industry
Media Visibility
The Wenarbo project has received significant media coverage, with reports in specialised publications on sustainable tourism and appearances in television programmes dedicated to ecological innovations. This media recognition strengthens our positioning as a pioneer in eco-responsible hospitality.
The positive feedback from our guests and the industry's recognition confirm the relevance of our innovative and sustainable approach in the hotel industry, while validating our business model which demonstrates that hotel excellence and environmental commitment can create a perfect synergy.
Conclusion:
A Sustainable Future
Vision Realised
Our 3-star hotel with photovoltaic greenhouse in Narbonne embodies the future of sustainable hospitality.
Positive Impact
We demonstrate that it is possible to combine comfort, innovation and environmental responsibility.
Inspiring Model
Our project paves the way for a new generation of eco-responsible hotel establishments.